We live in an era of uncertainty, and the risk to companies that comes from uncivil and illegal behavior is substantial. Linking behavioral change to business survival is critical for it to be seen as a primary, rather than collateral consideration.
Employees need to understand how unethical or illegal behavior destroys the fabric of the business. The law is not enough. Something greater than the threat of a lawsuit is needed to get people to change their behavior.
Ultimately, protecting the organization’s mission, reputation, talent, and brand are more important than the costs of a lawsuit.