As an integral member of the Leadership Team, the Director of Marketing is responsible for leading, directing and contributing to the marketing, communications, and branding efforts for the firm, resulting in sustained demand for ELI programs and services. The purpose of this position is to support the organization in the creation and execution of marketing programs that drive increased awareness and sales lead generation for ELI. The role will achieve these goals through omni-channel marketing efforts including industry events, marketing programs, lead generating activities, integrated marketing campaigns, and marketing communications.
This role is considered to be a ‘player-coach’ role where the incumbent will be heavily involved in marketing strategy, operations, and implementation. The incumbent will drive the execution of marketing programs from start to finish, ensuring collaboration with the stakeholders and leveraging the established internal processes. Additionally, the Director of Marketing plays a contributing role in the design and execution of overall marketing and communications strategy, bringing a keen understanding of client expectations, competition, and the market environment to the work.
ELI has a virtual workforce, and the incumbent will primarily work from their home office. The incumbent will be expected to work from ELI’s office periodically; the frequency may vary.