The Digital Marketing Specialist will explore social engagements, cultivate leads, and drive audience growth through the management of lead imports and campaign monitoring. This role will partner with the web team to create landing pages and associated campaigns. The Digital Marketing Specialist is expected to proactively dive deeper to analyze and resolve issues and obstacles that may arise within the marketing system. The Digital Marketing Specialist will utilize their attention to detail to lead demand generation programs across multiple channels, including webinars, emails, content syndication, digital marketing and events. This role will have a prominent focus on creating an engaging and authentic experience for media viewers.