Healthcare has gotten the message and is setting a standard that other industries will follow. Bad behavior, as opposed to illegal behavior, causes horrific patient risks. From medication errors to botched surgical procedures to fatalities, bad behavior devastates patients’ lives and erodes the ethics of healthcare institutions. This is a serious business issue in every workplace, though the harm may be less obvious in non-healthcare settings. Threats, demeaning behavior, a failure to tolerate dissent or welcome questions are too often viewed through the narrow lens of workplace illegality. When unprofessional conduct does not qualify as illegal, we sigh over its regrettable nature, throw up our hands in helplessness, and wish we could eliminate the problem, but seldom do we give it high priority, much less make it an organizational imperative. Healthcare, however, is taking a radically different, new and exciting approach.