The Challenge:
As it grew, AutoTrader.com diligently maintained its exciting entrepreneurial spirit while transitioning to a more formalized structure which operated legally, ethically, professionally, and inclusively. AutoTrader.com worked to recruit and retain talent, improve operations and productivity, and establish itself as a model company for leadership.
The Approach:
AutoTrader.com implemented Civil Treatment® for Managers as a foundation for its culture. First, however, the company took steps to tie the training to AutoTrader.com’s core business philosophy. The senior management team assembled for an executive session conducted by Stephen M. Paskoff, ELI® founder and president, and came away from the experience fully committed to the efficacy of Civil Treatment for Managers and prepared to support the training initiative through their own daily conduct. Consequently, the company implemented the training for its managers in order to establish a workplace culture built on the principles of Civil Treatment.
How the Learning Has Made a Difference:
Human Resources reports that managers have a higher level of awareness, make more proactive calls to HR, and feel empowered to make decisions concerning behavioral issues by implementing the leadership skills they learned. Sylvia Taylor, Vice President of Human Resources and one of the first executives to complete the Certified Instructor Program, states that managers even “reference the CTM training and Prescriptive Rules® when they call in for HR support. It is clear that Civil Treatment was the best choice because of the validation we receive from the managers. We want to make sure that all of our managers receive CTM training.” AutoTrader.com now relies on Civil Treatment for Managers to build and reinforce the positive workplace culture that will move the company into a successful future.
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